Author(s): Joanna Blythman
Covering all our pressing food dilemmas, the award-winning food writer leads the way to sensible and practical choices about what to eat. Food should be one of life's greatest pleasures yet, increasingly, choosing it is becoming a chore. Bombarded by questions such as 'Is red meat bad for you?' and 'Is local always best?' it's difficult to know what to eat. At the same time, even the basics are becoming more and more expensive, making it essential that we choose the best foods for ourselves and the planet and make them go as far as possible. Packed with brilliant ideas for choosing lovely, wholesome meat, fish and veg and quick, easy suggestions for cooking them well, without compromising your principles or emptying your purse, this is the modern manual for eating well in the twenty-first century.
'Joanna Blythman has one of the sanest food heads in the Western World - and this brilliant book encapsulates her admirably clear thinking in a wonderfully accessible, entertaining way. Everyone who cares what they eat and how they feed their family - that's all of us, right? - should read it.' Hugh Fearnley Whittingstall 'A rare book, practical, sensible, and passionate. Joanna Blythman writes with clarity, sanity and humanity. Anyone interested in food and cooking should read it.' Matthew Fort 'A succinct and badly needed encyclopaedia of facts and common sense on food and nutrition for which I am truly grateful. The introduction alone is worth the price of the book.' Darina Allen 'Everyone who cares about what they eat and how they feed their family should read this' Daily Mail
Joanna Blythman is Britain's leading investigative food journalist and an influential commentator on the British food chain. She has won five Glenfiddich awards for her writing, including a Glenfiddich Special Award for her first book The Food We Eat, a Caroline Walker Media Award for Improving the Nation's Health by Means of Good Food, and a Guild of Food Writers Award for The Food We Eat. In 2004, she won the prestigious Derek Cooper Award, one of BBC Radio 4's Food and Farming Awards. In 2007, Good Housekeeping Magazine gave her its award for Outstanding Contribution to Food Award 2007. She writes and broadcasts frequently on food issues.