Author(s): Victoria Jossel
At the end of 2006, LOLA's was born and their bakers have been baking and decorating fresh batches of simple, sophisticated, handcrafted cupcakes every day since then. Now you too can make cupcakes with LOLA with this irresistible cookbook.
Romy Lewis and Victoria Jossel grew up in the same area of London when their families moved from South Africa in the early '90s. LOLA's was set up in 2006 by Victoria (a former derivatives trader at Goldman Sachs) and Romy (a journalist), both in their twenties. Their online store is the busiest part of their business, and they have a flagship store in Mayfair and concessions in Selfridges, Topshop and Harrods.