An entrepreneurial family small business success story of an evocative product that's growing in popularity - beer. The craft beer industry is one of New Zealand's local business success stories, and it's thriving. It all began with Terry McCashin establishing Mac's Ale back in the 1980s.This book tells the story of the entrepreneurial McCashin family and the challenges they've faced over the years. They're now rebuilding their brand with new beers such as Stoke, and a highly successful range of ciders. It also includes general craft beer information such as: What makes a craft beer; How beer gets made / A day in the life of McCashins; and How to Drink Beer - what sort of glass to use, what different styles mean, the difference between an ale and a lager. Plus: Nelson: the craft beer capital. What has made Nelson such an extraordinary place for craft beer? The book Includes short profiles on each of the breweries, pubs and cafes on the trail and the remarkable story of New Zealand hops and how they've supported Nelson and New Zealands's craft beer revolution.
The McCashin family is headed by Terry and Bev McCashin who started brewing Mac's Gold in the 1980s. Ex All Black Terry and his wife Bev had been running pubs before they decided to start brewing beer on their own. The next generation of McCashins is now running the factory and producing Stoke beer and Rochdale ciders among other beverages.