Author(s): Sir Paul McCartney
In 2009, Paul, Stella and Mary McCartney launched the Meat Free Monday campaign as a simple and straightforward idea to show everyone the value of eating less meat - and to make it easier for us all to do so. "The Meat Free Monday Cookbook" is for everyone who shares the campaign's aims and consists of menus for each of the 52 weeks of the year. Packed with recipes such as Spiced Pumpkin Pancakes, Basil and Mushroom Tart, Pilau Rice with Cashews and Watermelon Granita, as well as vibrant spring soups, inventive summer salads, appetising autumn bakes and comforting winter stews, it includes contributions from Paul, Stella and Mary McCartney and celebrity and chef supporters of the campaign such as Skye Gyngell, Giorgio Locatelli, Theo Randall, Yotam Ottolenghi, Kevin Spacey and Vivienne Westwood.
Meat Free Monday's message is 'One Day a Week Can Make a World of Difference'. The campaign aims to encourage everyone to do their bit to help protect our planet by demonstrating that by giving up meat for one day each week you can save money, reduce your environmental impact and live a healthier life.